We believe all businesses should do great by doing good. As a start-up catering to residents of Alberta, our team sat down to discuss ways we could give back to the bright community members within Calgary and surrounding areas. Giving back is as much a part of our mission statement as our business goals.
Job from the Jar Day was born: a contest to promote giving, a bond between neighbours and recognition of the courage and generosity of the locals around us.
We visit a new community every month, where our Skilled Doers donate a full day to help residents and their neighbours in need fix up their homes for free. One resident of the selected community wins a free handyman and a deserving neighbour (an individual who could really use some support and love) wins the second free time.
The contest has since launched in 6 different communities, and we've had the pleasure of meeting many of the inspiring individuals that make up the faces of strength, perseverance and generosity within Alberta.
“The few things that I asked them to do have been on my mind for a number of years. I just don’t have the ability to do it. I just don’t have that skill,” shared a recent winner of the contest. “These young guys will just get in there and get it all done for me.”
Another participant shared, "you are a life saviour for single moms!"
We partner with community associations and meet the wonderful people behind the scenes, who help us find the neighbours in need of some help around the house. For us, community members recognizing our brand as being the catalyst for the campaign is the benefit we receive.
Yet, the campaign has encountered it's fair share of challenges, and raising awareness of them is important. In the higher-income communities within Calgary, Job from the Jar day was refused after the campaign started, because their mandate stated they could not support businesses. It was also mentioned that no-one in need exists in that community.
We want to take a stand for homeowners when we say that being a deserving neighbour has nothing to do with an income bracket. Receiving free help around the house is an act to uplift anyone facing any challenges in life, no matter where they live or where they work. The purpose of this campaign is to provide support to the community members of Calgary, and this has often been misunderstood by community associations.
As a start-up, the amount of time and resources we give to participating communities is significant. Therefore, when a community withdraws after committing to help, the residents who signed up in the community are left without the support from their own community association and we are left out of the opportunity to help make a difference.
We believe that we don't have to be a non-profit organization to make a difference and welcome socially responsible principles. Furthermore, everyone deserves to be taken seriously while making efforts to help others.
Learn more about the initiative.